THE BLOG

Large and in charge is now reversing?

Are we seeing a decline in TikTok viewership or are we seeing an increase in smaller accounts taking those viewers?!

A Trendpop study shows that videos with 10 million or more views peaked in February 2022 at 9,259 created per week, but that’s now...

The future of shopping in the hands of TikTok?

Have you ever seen a video on TikTok and immediately went to Amazon to find and purchase it? (The answer’s yes. We know.)

Although, TikTok shop is still in its testing phase, many brands are already finding value and making money with it....

Is TikTok trying to be more like Instagram?

TikTok’s unveiling photo mode, a carousel-style format made for sharing multiple still images in a single post. If this feels familiar, it’s because it is.

This new announcement makes it feel like TikTok is trying to be more like IG, which...

The Subtle Feature That’s a Bold Choice

Game changer or deal breaker for creators? TikTok’s rolled out a subtle new feature allowing users to flip on a setting to always open the app with muted sound. For a sound-forward platform (and proud of it), this is a plot twist.

We know that...

No More TikTok in Montana

Last week, Montana became the first state to provide a blanket ban for TikTok via Bill SB 419.

The lawmakers cite concerns over the app, as well as how it impacts user behavior.

The bill says it has concerns over the Chinese government spying on Americans, but continues...

Businesses Can Now Create Their Own Music Mashups in TikTok

With over 44% of users saying that they’ve immediately gone out to purchase a product after seeing it on TikTok, business owners rely heavily on great creative to connect with their consumers.

To help business owners make better...

Viewers Can Now Refresh Their For You Feeds

Ever feel like your For You Page is serving you content that you’re no longer interested in, or don’t enjoy? Now users can hit ‘reset’ on their algorithm.

When utilized, it allows users to experience their For You Page like they...

TikTok’s Limiting Screen Time for Kids

In response to increased scrutiny and an effort to help the two-thirds of American teens who use TikTok, the app is limiting screen time to one-hour for users under the age of 18. Once the limit is reached, they will be prompted to enter a passcode to...

TikTok’s Taking a Stand… and the stand

Last week, TikTok’s CEO, Shou Zi Chew, had his first public hearing before Congress about the privacy concerns of the app. Here are the top takeaways:

Chew repeatedly stated that TikTok is not owned or controlled by the Chinese government,...

Longer-Form Videos Now Means More Mulah

TikTok recently announced that they’re rolling out a beta ‘series’ feature to creators that allows them to put longer-form content behind a paywall.

Housing content up to twenty minutes long, creators can charge followers and viewers for...

TikTok’s back under fire in Congress.

Last week, the US House Foreign Affairs Committee voted to give President Biden the power to ban TikTok. If he does, this would be the most far-reaching U.S. restriction put on any social media app.

The American Civil Liberties Union is calling it a...

TikTok’s Encouraging Creativity with Cash

TikTok unveiled a new way for creators to earn money called the Creativity Beta Program.

The Creativity Beta Program will be set up very similarly to monetized content on Facebook -- you’ll get a dashboard to show you estimated earnings...