THE BLOG

Editing short-form just got easier…

… that is, if you’re a YouTube Shorts user in about a dozen countries, including Canada, Australia, the U.S., and Brazil. YouTube Create, Google’s mobile app that includes a suite of video editing tools, is expanding to 13 new markets. 

The app aims to make edit...

You may recall Universal Music Group recently pulled its entire music library from TikTok. This was a massive hit to creators who use trending audio in their videos — and now YouTube might be helping them gain some of that ability back. YouTube Shorts has now introduced a feature that lets users “re...

Yep. All the social media heavy hitters. TikTok, Instagram, Facebook, Snapchat, and YouTube have all been named in the suit with NYC, which aims to hold the platforms responsible for the increase in mental health problems for young people. The city is seeking damages, which it would use to fund prev...

After some state laws in Texas and Florida went into effect that would ban social media platforms from taking down social media posts that express opinions, particularly around political content, the Supreme Court is taking a closer look. This is a pretty broad case that could even impact non-social...

We love a good integration that makes life easier, and it looks like TikTok and Adobe have teamed up for a solid one. If you use the AI-powered Creative Assistant, the tool is now available directly in Adobe Express. So if you’re an Adobe-using creator, this is great news. (No one likes working acro...

New data is in on short-form video platforms, and Instagram Reels takes the cake — for now. Although this research was done on brand-owned accounts, there’s lots of helpful data in this article that gives us insight on what people are interested in right now. Yes, Facebook/Instagram Reels are outper...

High achievers, get excited

There’s nothing like receiving a little prize — and Instagram is taking that feeling of satisfaction and turning it into motivation for creators. The platform launched the “Achievements” display for “Creator Mode”, which will offer engagement milestone “badges.” These ba...

You can hear it in the silence

Universal Music Group has told TikTok that this is why we can’t have nice things and to shake it off — well, shake off their artists’ music, that is. After the two companies were unable to come to a music licensing agreement, TikTok users will no longer be able to use...

Are creators’ concerns about this TikTok shift something to worry about?

It’s no secret by now that TikTok has started its push for longer form videos. That’s right: the platform that trained billions of users to watch short-form — and in a world where the average attention span between 8 and 10 se...

Put your videos to the test

Instagram announced its rolling out A/B testing on Reels, giving creators the option to experiment with different captions and thumbnails to optimize video performance. Now, when crafting a reel on your phone, you can test up to four captions or thumbnails. IG will then ...

X is making waves in the media again

Elon Musk, the owner of X (the platform previously known as Twitter), has hinted that users might soon need to pay a "small monthly fee" to access the platform. During a live-streamed discussion with Israeli Prime Minister Benjamin Netanyahu, Musk mentioned this...

Get in early on this TikTok feature…

How many times in the past year have you heard about a new product through TikTok? Or seen a trend explode, guided largely by TikTok product content going viral? (Hello, Stanley cups). Well, now the platform is paying attention to those buying decisions — and is...