Royal LePage partnered with Hilary Billings and Attentioneers to develop a custom-branded Social Media Certification Program designed specifically for their agents, combining proven attention psychology, platform data, and Canadian real estate insights.

WHAT WE DELIVERED:

✅ Multiple Two-Half-Day Live Virtual Trainings (max 40 agents per class)

✅ Interactive workbooks, proprietary systems, and content breakdowns 

✅ Real estate specific strategy based on Canadian trends and data 

✅ Breakout room coaching with expert strategists 

✅ Bi-monthly live Q&A calls (and a thriving private Facebook community)

🌟 At the end of the two-day certification, agents completed a 20-question assessment. A score of 80% or higher earned them their official Designation Badge.

IMMEDIATE AGENT INTEREST:

• 1,100 agents signed up for our free webinar promoting the trainings; 800 agents attended live
• Our first scheduled training sold out in 10 minutes
• 75% of waitlist attendees signed up for the additional training dates
• 97% of agents who registered attended the trainings live

AGENT RESULTS:

• 6,000% spike in video views overnight
• Record-breaking engagement: agents' highest-viewed posts of all time
• Inbound interest from #1 agents at competing brokerages looking to join the brand
• First clients landed: New agents closed cold inbound deals within 60 days
• Stronger referral networks: expanded agent-to-agent relationships
• Higher open house turnout
• Buyers discovering listings through social posts and had their agents submit offers  
• Facebook Group activity hit all-time highs, praised by Royal LePage leadership
• Unprecedented 95.6% approval rating from participants

CREDIBILITY

Hilary and Attentioneers bring billions of views and deep platform knowledge.

CUSTOMIZATION

Content was tailored using Canadian market research and Royal LePage agent insights.

COMMITTMENT

The initiative had full support from Royal Lepage leadership, allowing agents to feel empowered to lean in. 

COMMUNITY

With live Q&A calls and an active peer group, agents stayed accountable and inspired beyond the training.

01

SOCIAL MEDIA & MARKETING TREND FOUNDATIONS

Understanding what worked for Canadian real estate agents, what platforms were best for them, and how to research like a pro.

02

CREATING IMPACTFUL CONTENT

Uncovering the 3 traits every viral post has, plus the proven brainstorming system that filled their content calendars with fresh ideas.

03

MASTERING CONTENT PRODUCTION

Learning to avoid common mistakes with lighting, framing, and editing to create high-quality, scroll-stopping posts every time.

04

POSTING STRATEGIES THAT GET TRACTION

Mastering the art of content descriptions, hashtags, and sound to boost visibility and attract their ideal clients.

05

BUILDING LONG-TERM CONSISTENCY AND TRUST

Learning how to create a realistic content workflow, tracking what matters, and developing sustainable engagement for long-term growth.

06

EXPERT-LED BREAKOUT SESSIONS

Hands-on learning where they walked away with personalized feedback and actionable strategies that were customized for their goals.